Offsite Construction: Reflection is Simply Not Good Enough – We Need a New Prism!

Abstract This paper reflects on the recurrent challenges facing Architecture Engineering and Construction (AEC), noting that slow incremental changes have only just stated to address efficiency product delivery systems underpinning its value proposition. Whilst these embrace many areas, from quality through waste concomitant carbon footprint initiatives; challenge here is “why other sectors out-performed AEC in of areas?”. Acknowledging this, work presented industry re-think position, advocating use a new ‘prism’ - one which highlights opportunities for exploitation, rather than re-examining parochial ‘traditional’ approaches. The rationalisation this treatise rests need transition towards Industry 4.0. presents findings three case study construction organisations based Turkey. foci concentrated application Offsite (OSC) concepts, addressing specific technology-related needs particularly important given not unlock their digital potential improve performance capability, but also leverage better throughout whole process. Emphasis was therefore placed transformative ‘journey’ using agility as main prism. Research highlight step back adopting conventional thinking linear approaches, ones help actuate evidenced-based levers change: conceptualising, embedding, implementing diffusing technology per se (into existing business processes); macro, meso micro drivers associated with skills people involved products services. In doing so, number agility-driven innovation exploitation opportunities, Additive Manufacturing Distributed Ledgers data-centric logistic platforms.